The brief

Ernst & Young’s EWS division were unveiling their growth strategy at their annual conference.

They needed an engaging and creative way of helping participants to network across teams and engage with the new strategy.

There were only two hours to deliver a memorable experience that would have impact on the team dynamics and behaviours of the 300 tax consultants.

The Chocolate Factory

Why the Wizards?

“The Wizards are friendly, bright and really listen. They take time to understand the brief and tailor the experience to suit the client’s objectives, the venue and group size. The quality of delivery on the day is always second to none.”

Alison Christie
Ogilvy

The solution

A Chocolate Factory for 300 that was delivered by six professional chocolatiers and a team of wizards to support the 20 participant teams.

Participants were split into teams and challenged to create their own chocolate selection. To ensure that the participants were exploring the themes from the morning conference, their chocolate selections had to represent their interpretations of the key themes.

By the end each team had produced a box of chocolates which they had to present to the whole conference with an advert.

The impact

“The acid test for whether this type of event/activity is successful is found in what people take away from it. In our case it blew people away on the day, giving a lot of people a lot of fun and also helped us deliver some clear corporate messages about how we interact with one another to be successful”

Dominic Preston
Senior Tax Consultant
Ernst & Young LLP

What made it special?

Besides the incredible impact of presenting 300 conference delegates with their very own Chocolate Factory to test out, the real power was in the design of the experience. By taking the time to understand Ernst & Young’s objectives, Wizards was able to design a project that addressed real business issues as well as being great fun.

Highlights

Nick Wealthal, a Wizard comedian introduced the day playing the role of Mr Toblerone. It was a big hit. Later in the day a participant said, “It’s fantastic that you were able to get the head of Toblerone to introduce the day, how did you manage that?”

“The Wizards don’t just make things fun. They reinforce the business messages of the entire event in a way which people remember.”

Alison Christie