The brief

The Wizards Network was engaged to design and manage MW Kellogg’s one day 60th birthday celebration event in August. The event was for 2000 people (MW Kellogg staff and their families) and the brief was to ‘capture the spirit of the company.’

The Wizards involved were:

• Simon Strong - Creative Director
• Rosie Insley – Event Manager
• Paul Edwards - Health & Safety and Logistics

Simon and the team proposed an agenda full of impact which weaved key corporate messages into a series of experiential zones, six in total, one for each decade.

The zones included experiences such as:

• Earth Sciences run by the Dinosaur Society of Great Britain and the Kent Geological Group
• A display of reptiles (the descendants of dinosaurs),
• To celebrate the 60th ‘Diamond’ Birthday, a display of diamonds from film Casino Royale
• A feast of food representing the three major nationalities of the company: UK, US and Japan
• MW Kellogg made displays celebrating their Engineering Projects
• A challenge zone complete with a ride simulator, Robot Wars, small kids ride and inflatables, and an Engineering challenge to create the tallest tower out of straws
• Communication via foot reading and horse whispering
• A celebration stage to provide a focus to pull everything together with performances from the junk funk band “Weapons of Sound”

“I chose the Wizards among others to bid the work because the company had worked with them before and I’d heard good things about them. The proposal they put forward was the most creative, interesting and relevant to our business.

In the lead-up to the event, Simon’s creativity took me outside my comfort zone but his vision proved exactly right. Rosie was very well organised and Paul worked efficiently on the HSE side of things even when our HSE requirements were greater than he was expecting. All three Wizards were responsive and available. On the day, they were unobtrusive whilst making it happen.

People found the event fun. It also stimulated and interested them whilst very much capturing the spirit of MW Kellogg.

The reptile man was a major highlight with many people commenting that they couldn’t believe that they had wrapped a boa constrictor around their neck! The food and kids’ entertainer were also big hits.

The feedback has been great with lots of people commenting about how much they enjoyed it and people who didn’t make it saying they wish they had!”

Julia Humpidge
Event Coordinator
MW Kellogg